Best Indoor Tanning Lotions for Fair Skin in 2020 – Reviews & Top Picks

Best Indoor Tanning Lotions for Fair Skin: Every one of us likes the idea of getting tanned. In fact, it is one of the best activities for the prevention against the harmful UV rays and lets you look good enough. However, if you are someone with lighter skin, you would find it a little difficult to get the best-tanned look. That is where opting for the best indoor tanning lotion for fair skin would assume a lot of importance.

Which Skin Tone Defines You?

Well, the choice of the best tanning lotion for fair skin would be dependent on the actual skin tone you have. Experts classify the skin tones in the following categories –

Type I – This is the palest skin and never tans. It always burns.

Type II – May tan a little, but burns always

Type III – Can tan uniformly, but also burns

Type IV– Tans well enough, and slightly burns

Type V – Tans easily, but may burn at times

Type VI – Does not burn at all.

If your skin comes under the first two categories, it is termed as pale skin and will need the right tanning lotion for fair skin.

1. Millennium Tanning Products: Dark Tanning Lotion

This tanning lotion by Millennium is an advanced tanning technology with a bronzer that effectively darkens the skin. The tanning lotion is contained in a 13.5-ounce bottle that is light-weight and therefore portable.

Millenium Tanning New Solid Black Bronzer


  • Ultra Advanced 100X Silicone Bronzer ;
  • Auto-Darkening Tan Technology ;
  • Product Action: Tan Enhancer, Silicone Bronzer ;
  • Fragrance: Orchid Blush ;
  • Size: 13.5 Fl Oz (400mL) Bottle


  • Absorbs nicely into the skin
  • Brings out your natural color
  • Doesn’t leave your skin feeling sticky/icky
  • Nice overall color to your skin


  • It honestly doesn’t have the best smell to it but not so awful that you walk around with some weird odor after


2. Maui Island Secret Browing Formula

Maui Island’s Secret Browning Formula comes from a high-quality company and provides extreme browning without all of the chemicals. This lotion is non-greasy and can be used outside and in a tanning bed.

Maui Island Secret Browning Formula 8 Oz.

The many different extracts and vitamins, including Vitamins C, E, and A, aloe vera extract, and green tea extract all work to support and heal your tanned skin. Couple this tanning lotion with any of the other Maui Island products and you have a winning combination that will provide the best tan for your money. It is no wonder that it has a high rating, especially among fair skinned people.


  • 1 Bottle 8 oz. each
  • Promotes the fastest, darkest, most long-lasting tan with an amazingly short time in any sun.
  • Our secret browning formula is the ideal way to achieve a fast natural tan like the locals of Maui with minimal exposure to the sun.
  • This is not a dye, stain, or any type of skin colorant. Rather, we use local natural ingredients to prepare Maui Island Secret.
  • Key Ingredients: Kukui Nut Oil, Vitamin E, Vitamin A, Vitamin C, Maui Coffee Bean Extract, Passion Flower Oil, Green Tea Extract, Macadamia Nut Oil, Aloe Barbadensis Extract.


  • Smells great
  • Great moisturizer, as well
  • Great tanning oil
  • Perfect Summer Tan


  • Hard to wipe off


3. Millennium Tanning Paint It Black 50X,13.5 Oz

Millenium Tanning Paint It Black 50X is no stranger to the tanning world. This lotion has made a name for itself over the years as one of the best tanning lotions on the market. If you don’t believe me, check it out for yourself! I promise this lotion won’t disappoint.Millennium Tanning Paint It Black 50X,13.5 Oz

Millennium Tanning Paint It Black delivers dark bronzing results using the 50X Auto Darkening Tan Technology. It is infused with an Extreme Silicone Emulsion Blend that leaves your skin feeling silky, soft and smooth all day long. While keeping your skin moisturized and firm, this lotion gives you a dark, long lasting tan by using a unique blend of bronzing and accelerating properties. Have no fear when it comes to that musty, after tan smell. This tanning lotion leaves your skin smelling fresh with its vanilla blossom fragrance.


  • 50X Auto Darkening Tan Technology delivers extreme dark bronze tanning results ;
  • Extreme Silicone Emulsion Blend leaves your skin silky soft and smooth ;
  • Experience stunning dark tan color and ultra moisturization that lasts all day!
  • Product Action: Accelerating, Bronzing, Skin Firming, Silicone Emulsion ;
  • Fresh And Clean Cotton Blossom Fragrance ;


  • Affordable
  • Plenty of reviews!
  • Extremely moisturizing
  • Quick results
  • Smells great


  • Some people have reported no noticeable change in tanning results


4. Australian Gold Sinfully Black Bronzer Tanning Lotion

Be sure and check out Sinfully Black – another tanning hit by the popular and well known company, Australian Gold. You really can’t go wrong with Australian Gold as it’s one of the longest leading companies in the tanning world. So don’t be afraid to indulge in Sinfully Black and make all those around you envious of your gorgeous, dark tan!

Australian Gold Sinfully Black Bronzer Tanning Lotion

Brewed with an infusion of skin-nourishing vitamins such as Hemp Seed Oil, Black Currant Oil and KuKui Nut Oil, this product leaves your skin feeling ridiculously soft and smooth. When it comes to giving your skin a dark, golden tan, Australian Gold Sinfully Black does just that. It is packed with 15X Deviously Dark Bronzers that provide immediate results. Advanced conditioning ingredients such as Aloe Vera provide a long lasting dark colour by supplying your skin with intense moisture. Last but not least, this lotion is great for those looking to build a base tan and smells amazing with its decadent Temptuous Berry fragrance.


  • Australian Gold Sinfully Black 15x Dark Bronzer
  • Tan Enhancer
  • Bronzer
  • Apply liberally prior to indoor tanning. Wash hands after applying lotion
  • Fragrance: Temptuous Berry


5. Ed Hardy Coconut Kisses Golden Tanning Lotion

EdHardy’s Coconut Kisses Golden Tanning Lotion can be found in your local tanning salon. But, it is also available on Amazon. This product is a cross between a tanning intensifier and bronzer. There are no bronzing agents in the tanning lotion—making it appropriate for people with the fairest skin—but it will still provide increased melanin formation.

Ed Hardy Coconut Kisses Golden Tanning Lotion

The use of coconut oil and milk in Ed Hardy’s tanning lotion makes it stand apart from the competition. Coconut is a highly moisturizing liquid that will keep your skin smooth and your tan around for a long time. This product also says that it reduces the appearance of cellulite and increases skin firmness, claims that have been supported by many reviewers.


  • Ed Hardy Coconut Kisses Golden Tanning Lotion for Age-Defying and Intense Skin Hydration 400ml
  • Gold


  • This lotion smells amazing
  • No streaking
  • Minimal and light vanilla musk scent


  • If you are already dark, this probably won’t do much for you as far as tanning plateaus.


6. Australian Gold DARK TANNING ACCELERATOR Lotion

Australian Gold Dark Tanning Accelerator Lotion is one of the most popular tanning lotions on the market. If you are looking to quickly reach a base tan then this is the perfect lotion for you. This tanning lotion is a good blend of Vitamins E and A which aids in protecting cellular damage caused by ultraviolet exposure. Infused with natural oils from plants native to Australia, this lotion is great for all skin types looking for a golden tan. You can also use this product indoors and outdoors.


Another attractive thing about this tanning lotion is the price. Let’s be honest, the tanning market is not always known for the most cost effective products. This one stands out however because it is affordable and more importantly, it works!


  • Most recognized and widely sold lotion in the tanning industry
  • Classic Australian Gold Cocoa Dreams fragrance
  • Vitamins A and E


  • Great for all skin types – esp fair skin!
  • Great for building a base tan
  • Affordable
  • Smells great


  • You can burn quickly if you aren’t careful
  • Some people say they didn’t notice a difference when using this lotion


7. Somewhere on a Beach, Indoor Outdoor, Instant Dark Tanning

Somewhere on a beach? Yes, please! Just reading the name of this lotion gives off good vibes. If you’re searching for the perfect tanning cocktail then look no further!

Somewhere on a Beach, Indoor Outdoor, Instant Dark Tanning

Somewhere on a Beach by Devoted Creations is packed with powerful tanning intensifiers and coupled with deep natural bronzers. This lotion is DHA free allowing for streak free and stains free results. Created with a powerful anti-aging peptide, Advanced Matrixyl Synthe 6™, reduces the appearance of fine lines and wrinkles. Body Fit™ Technology restores firmness and reduces the appearance of cellulite. MelaTime™ works to boost melanin production for faster, darker results while Sea Buckthorn Berry helps protect your skin against free radical damage. This lotion is also made with a strong antioxidant, black tea, to help reduce the appearance of blemishes. The infusion of coconut & walnut oils hydrate and soften your skin.


  • Can be used indoor/outdoor
  • Coconut & Walnut Oil provide skin softening and hydration properties
  • Tattoo & Color Fade Protection – Protects the color and luster of tattoos and tanning results.
  • Blended with multiple accelerators that work to target melanin production and achieve fast, dark tanning results.


  • No streaking or transfer
  • Quick results
  • Extremely moisturizing
  • Smells great
  • Can be used indoors and outdoors
  • Great for building a base tan


  • A few people have experienced allergic reactions so please be aware!


8. Ocean Potion Dark Tanning Intensifier Lotion

The number of amazing ingredients in Ocean Potion’s Dark Tanning Intensifier Lotion makes up for its lack of Amazon reviews. Almost all of the best ingredients for fair skin mentioned above occur in this intensifier.

Ocean Potion Dark Tanning

The number of fatty oils presents in the tanning lotion helps to moisturize your skin, while at the same time increasing your tanning ability. As the sun—or tanning bed lights, this product can be used indoors and outdoors—hits your skin, Ocean Potion’s tanning lotion intensifies the effect of the UV rays. If you want an intense tan without the worry of sunburn, then this is the product for you.


  • DARK TANNING INTENSIFIER – Ocean Potion Dark Tanning Intensifier Tanning Lotion – 6.8 FL OZ
  • INSTANT BRONZER – This is an instant bronzer for indoor use or outdoor tanning. This formula is designed for a faster, darker tan.
  • EXTENDS TAN LIFE – Contains seaweed, algae extracts, deep sea minerals, Vitamin B, C & E and tea tree oil to help nourish the skin and helps to extend your tan.
  • FOR BEST RESULTS – Apply generously. Reapply after swimming, exercise or towel drying.
  • NO ADDED – Free of Parabens, Propylene Glycol, Retinyl Palmitate, Gluten, BPA, BHT – No Animal Testing


  • Very affordable
  • Smells amazing
  • Can be used indoors and outdoors


  • A little greasy
  • Not as moisturizing as some lotions


9. Australian Gold Jwoww Black Bronzer Dark Tanning Lotion

The Jwoww Black Bronzer is a very strong tanning lotion, possibly the strongest product of Australian Gold as far as tanning prowess goes. As is often the case with powerful tanning lotions, the key factor is careful application. These lotions are more advanced and work quicker, therefore you have to be more careful with them. While the Jwoww Black Bronzer is especially ideal for tanning beds, you can use this product outdoors as well!

Australian Gold Jwoww Black Bronzer Dark Tanning Lotion

This lotion is packed with an extreme blend of Black Currant, Carmel, Monoi de Tahiti, Walnut Shell extract and dark natural bronzers to give you the best tan possible. Offering a rather distinctive but still fresh scent, the berry fragrance seems to be an excellent choice for this lotion. The Black Bronzer uses a superior hydration system which allows your skin to remain soft and silky, even after prolonged tanning (in beds or under the Sun). This skin blend is made up of a combination of vitamins such as sunflower oil and Kukui Nut Oil, sure to keep your skin sexy and vibrant!


  • Jwoww Black Bronzer Indoor Tanning Bed Lotion
  • 13.5-ounce bottle
  • Black Currant Oil, sunflower oil, and Kukui Nut Oil
  • Natural Bronzers
  • Fragrance: Berry


  • Quick results
  • Affordable
  • Black walnut, one of the most proven and effective tanning ingredients
  • Very moisturizing
  • Indoor and Outdoor use


  • Some people have said their tans faded quickly


What Should One Look for in the Best Tanning Lotion for Fair Skin?

There are a few essential features you should look ahead to in your choice of the best indoor tanning lotion for fair skin. Check out these factors so that you have access to the best tanning bed lotion for fair skin.

The Ingredients

The constituents of the tanning lotion for fair skin will assume a lot of importance in determining the efficiency of your lotion. Ideally speaking, you need to look for a product that packs in enough quantity of vitamins, especially Vitamins C, E, and the B complex. Other cooling and moisturising agents will also need to be in a good amount to ensure a better result.


These are the ingredients that assure you get an enhanced tan. It can also help you tighten your skin. Some of the typical enhancers would include tyrosine, caffeine, silicon, and unimportant. Check if your best indoor tanning lotion for fair skin has enough of these enhancers.

SPF capability

If you have fair skin and want to tan yourself, the tanning lotion for fair skin you choose should have enough of SPF. This will help you achieve the best sun blocking capability. The best indoor tanning lotion for fair skin would be the one that has a higher SPF number. If it does not, you may need to go with a sunscreen lotion before applying the tanning solution.

Why should you use indoor tanning lotion for fair skin?

Well, the indoor tanning lotion for fair skin would be an excellent option for improving the process of tanning. They can be helpful enough to increase the blood flow to the skin. It can stimulate melanin production.

The best indoor tanning lotion for fair skin would be the one that increases this performance level. It can also help you moisturize the skin and nourish it. The symbol of the right and best tanning lotion for fair skin would be the one that would help you speed up the process of tanning efficiently.

Well, there are a lot of products available for people with fair skin. Make sure you are choosing exactly the right one that perfectly meets your requirements. That would help you achieve the best tanning ever.

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